What is the best way to send out bulk emails?

There's a lot of ways to do send bulk emails. Which is the best?

The simple answer: it depends.

It depends on your budget and it depends on your goals.

Your Budget

This is a huge thing for most of us. Your budget for software and technology (and manpower) when sending bulk email will make or break your campaigns.

Thankfully, there are tons of inexpensive (and downright cheap) ways to send bulk email reliably.

If you’ve got a solid budget and are not afraid to spend lots of money to save time, then a solution like Mailchimp, ActiveCampaign, or Mailerlite will work out great.

But for those of us who are trying to stretch a dollar as far as we can, there’s a cheaper and very reliable way.

  1. Use Amazon SES as an SMTP sender
  2. Use WordPress hosted plugins like FluentCRM (my favorite) and MailPoet to automate emails
  3. Design emails in HTML using Tilda or a tool like that

Amazon SES (Simple Email Service) is a sophisticated, cloud-based email marketing platform that integrates easily with developer applications.

It’s an extremely scalable option that lets you pay on the go. It’s not as user-friendly as the other solutions on this list, but when it comes to deliverability, Amazon SES is highly recommended.

Finally, our last recommendation is FluentCRM, a reliable and easy-to-use email service provider. Create highly engaging emails thanks to the drag-and-drop builder.

You can also integrate it with your current server configuration to send email via SMTP or API.

FluentCRM comes with a robust analytics tool to help you monitor and optimize your campaigns.

We teach you how to build this entire system from the ground up in our SendBulk course.

Your Goals

Bulk email can mean a lot of things.

If you’re sending 100 emails per day, your goals will be a lot different than if you’re sending 1 million emails per day.

And if you’re sending cold emails, the stack and approach have to be completely different.

Keep all of this in mind.

If you’re going to save money, you will spend more time building the actual system, but you’ll save a ton of money at volume. ROI will be better and you’ll be able to scale further.

More Considerations

You can manage all your contacts with your existing customer relationship management (CRM) tool and get access to various resources that you can use to generate leads. SendGrid is an excellent choice for users who need advanced customization and integration options. You get access to planning, testing and contact management tools on one platform. In addition, you can set up effective workflows and automate almost anything based on simple triggers.

You can also turn your results into practical data that you can use in your segmentation efforts. When it comes to affordability and deliverability, you can’t go wrong with Amazon SES.

However, if you’re looking for a beginner-friendly all-in-one solution (more expensive), consider Sendinblue as it provides great support for your marketing needs.

We surveyed more than 1,700 marketers who changed email senders to find out which bulk email tools are the best.

It can be difficult to find a suitable sender that makes mass email explosions easy and cost-effective. If you’ve been sending mass emails for a while, some of your emails may have been reported as spam by your prospects.


Bulk email, also known as bulk email, refers to sending promotional email campaigns to a large list of contacts (customers, subscribers, leads, etc. While it’s pretty easy to bulk schedule emails and send them to your prospects, they’re not guaranteed to end up in their primary inbox.

Definitely check our other articles and use the recommended stack above to start sending bulk emails.


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