What is considered a bulk email?

Bulk email is the process of sending an email campaign to a large group at the same time. Mass email is synonymous with mass email or email blasts and focuses on sending a central message to a large group of subscribers. Mass email is the practice of sending electronic mail messages to large groups of recipients at the same time. Depending on how, why and to whom they are sent, mass email can be a useful communication tool or a nuisance that opens the sender up to a number of sanctions.

The difference between a desired bulk email and spam is relatively clear. Mass email (also known as gray mail) is more difficult to classify. While spam is a constant threat, mass email is often one-off advertising or marketing messages. Some users want bulk email messages (and have actually subscribed to receive them on purpose), while others see bulk email as spam.

For example, some users may want to receive promotional messages from Contoso Corporation or invitations to an upcoming cybersecurity conference, while others consider the same messages as spam. Bulk email is created and sent to a sizeable group of recipients who may or may not be targeted at a specific demographic or group. Most of these bulk emails are considered spam or unsolicited bulk email, or unsolicited commercial email. Simply put, an email is an email that is sent to a large group of people.

Your reasons for sending an email explosion (also known as mass email) may vary. You might have a limited-time offer, a big announcement, or something else you want people to know about. When creating and sending out mass email campaigns, remember to comply with CAN-SPAM law to avoid penalties and losses for your business. However, you must follow certain rules when you send those unwanted emails, and if you don’t, the penalties can be very severe. SendPulse offers a free subscription form builder and all the necessary tools to manage your email lists.

If this hinders your daily sending and you get into the spam folder with a single recipient, it will be multiplied many times over when you send an email explosion. Shameful people can use HTML email to exploit software vulnerabilities and cause malicious damage. Keep these tips in mind and you’ll be on your way to successful email blasting. The biggest email problem you’ll have is worrying about this shady Nigerian prince. Therefore, when you send bulk email, it’s important to always have accurate information about who’s sending it and include unsubscribe instructions.

Unlike junk emails that are sent without recipient permission, bulk email is legal marketing campaigns because recipients subscribe to them. Remember to keep your transactional and marketing emails segregated with sub-domains whenever possible, and always send them to updated and cleaned email lists. One of the pioneers of this kind is the CAN-SPAM law, which sets standards for sending commercial email in the United States. In extreme cases, sending a million messages is definitely a mass email, while sending a memo to five people at once isn’t.


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