Bulk email is the process of sending an email campaign to a large group at the same time. Mass email is synonymous with mass email or email blasts and focuses on sending a central message to a large group of subscribers. All you need is a list of subscribed subscribers and an email marketing platform like Campaign Monitor. E-mail has a variety of features, such as inboxes and bulk mail folders, that make it easy to send and receive email.
In general, an email inbox is the part of an email account or application that receives incoming messages. On the other hand, the bulk mail folder contains spam or incoming messages that are addressed to many recipients. Mass email (also known as gray mail) is harder to classify. While spam is a constant threat, mass email is often one-off advertising or marketing messages.
Some people want bulk email messages (and have actually subscribed to receive them on purpose), while others see bulk email as spam. For example, some users may want to receive promotional messages from Contoso Corporation or invitations to an upcoming cybersecurity conference, while others consider the same messages as spam. Mass email is the practice of sending electronic mail messages to large groups of recipients at the same time. Depending on how, why and to whom they are sent, mass email can be a useful communication tool or a nuisance that opens the sender up to a number of sanctions.
The difference between a desired bulk email and spam is relatively clear. Many users create a bulk email folder in their email programs to reduce the amount of spam or junk email that can clutter their inboxes. Spam filters can significantly reduce the time wasted on junk email, but spam filters aren’t foolproof. Some emails that you choose to receive in your inbox may be incorrectly placed in your spam or mass mail folder. You don’t want messages from family members, list servers you subscribe to, or business email to be “lost” in a bulk email folder.
Also, you shouldn’t have to wade through such a folder to find the essentials. Mass emails consist of messages that are distributed to a large number of recipients. Unlike spam, users must choose to receive this email first. This can include messages from mailing lists, advertisers, political parties, and others that users want to receive emails from.
So when you send bulk email, it’s important to always have accurate information about who’s sending it and include unsubscribe instructions. The line between mass emailing and simply sending messages to a group of friends or co-workers can be a bit blurry. If you get permission from customers or prospects to send them regular bulk emails they want to read, you can build a meaningful relationship with them at a relatively low cost. If a flower delivery company you’ve bought flowers from in the past sends you a reminder for Mother’s Day, it’s a mass email.
Only one bulk mail folder is required per e-mail account. However, you can also adjust the filters in your account to split incoming messages that you want into subfolders in your inbox. By enabling the bulk mail folder feature, also known as a spam blocker, you can specify which types of emails you want to send to this folder. Bulk email is when an email service provider allows you to send bulk email to a large group of contacts at once. Due to the mixed response to mass email, there is no universal policy that applies to every organization.
Despite the increasing number of email filters, there are very easy ways to prevent good email from being placed in your bulk email folder. To help you learn from other people’s mistakes, we’ve compiled a short list of bulk email best practices to help you ensure that every email you send resonates well with your audience and your customers’ ISPs.