While spam is a constant threat, mass email is often one-off advertising or marketing messages. Some people want bulk email messages (and have actually subscribed to receive them on purpose), while others see bulk email as spam. For many, the term bulk email means spam. However, spam email is a special type of bulk email in that the messages are not requested.
For an email to be considered spam, it must come from a company you don’t already have a relationship with. It is illegal to send spam emails in the United States. E-mail has a variety of features, such as inboxes and bulk mail folders, that make it easy to send and receive email. In general, an email inbox is the part of an email account or application that receives incoming messages.
On the other hand, the bulk mail folder contains spam or incoming messages that are addressed to many recipients. Your bulk email may not be spam, but if it looks spammy, it may still be marked as spam. Checking and managing email lists often takes time, and you may not have the bandwidth or data knowledge to do it effectively. By enabling the bulk mail folder feature, also known as a spam blocker, you can specify which types of emails you want to send to this folder.
While HTML emails may be easier to create, many spam filters and organizations also want to see text versions of those emails. Unlike junk emails that are sent without recipient permission, bulk email is legal marketing campaigns because recipients subscribe to them. The easiest and most convenient solution to avoid ending up in the spam folder is to use a professional email service. Tell readers exactly what they should expect when they sign up for your emails so they can decide whether they really want to subscribe or not.
Place a subscription form on your website so people can share their email addresses with you willingly to get something valuable from your brand. If your email subscribers see the same type of content from the other companies they receive email from, your content won’t stand out and they may think they’re getting spam. Most of these providers rate their offers based on the number and frequency of emails they choose to send. With an established email marketing platform, you have the advantage that you can use a relevant sender address that is either directly linked to your domain or includes it.
If your email list is full of addresses you’ve borrowed or purchased, you risk damaging your reputation, getting your email marked as spam, and even being blacklisted by reputable email service providers like Gmail. A higher BCL means that a mass message is more likely to generate complaints (and is therefore more likely to be spam). This allows you to remove them from your list if they’re still not engaging with your email and reduce the risk of them marking your email as spam. Email protection technologies are still trying to figure out the best way to differentiate and filter these two types of bulk email.
But can you tell the difference between spam emails and email marketing? Sometimes the difference is more subtle than you might think, and the last thing you want to do is send spam to your customers and customers. If your email list isn’t full of organic subscribers, your email is likely to be considered spam, or your IP address might even be blacklisted.